Influencer marketing in MENA has been growing rapidly in the last few years and is slated to sustain this growth in the coming years. While the influencer marketing market globally is estimated at around $16.4 billion in 2022, the influencer marketing industry in the MENA region is getting up to speed with an estimated $250 million by the end of the year. And what is encouraging about the growth is that almost 50% of marketers in the region have started allocating separate budgets for influencer marketing. This infographic will look at some key influencer marketing statistics for 2022 for the MENA and global markets.
Expected E-commerce Sales
MENA – $50 Billion
Global – $1 Trillion
Expected Influencer Marketing Market
MENA – $250 Million
Global – $16.4 Billion
Expected Budget Allocation
MENA – 49% Marketers
Global – 75% Marketers
Quick Facts: Influencer Marketing in MENA
Key Challenges
55% brands said that their biggest challenge was finding the right influencer
41% said negotiating terms & conditions was a major concern
Payments
94% UAE influencers get paid between $1000 to $5000 per post
94% influencers agree to products or experiences
GCC Market leads the Middle East with the highest demands from brands and the top paid influencers
Lebanon, Egypt, and Morocco influencers are paid less
Performing Platforms
Arabic consumers are highly consuming videos and stories
Instagram rules the influencer marketing game
YouTube is becoming the golden gate for micro-influencers
Facebook is rapidly declining
Social Networks
The potential audience that marketers can reach with ads on Instagram
Global – 1.5 Billion
MENA – 63 Million
The potential audience that marketers can reach with ads on Facebook is estimated at
Global – 2.11 Billion
MENA – 1.8 Million
Snapchat
Snapchat’s daily active users
Global – 319 Million
MENA – 75 Million
TikTok
TikTok generated $4 billion in ad revenue
Global – $4 Billion
MENA – $50.4 Million
Global Trends Followed by MENA
Videos
Videos will account for 82% of all IP traffic in 2022
Live Shopping
Live shopping revenues are expected to reach $500 billion before 2023
Social Commerce
64% of users have already purchased on social networks in 2021
References: Accenture, App Annie, Pinterest, Brightlocal, Cisco, Digimind, Europe Consommateurs, Fevad, Hubspot, Hootsuite, Influencer Marketing Hub, J’ ai Un Pote Dans La Com, Statista, Tiktok for Business, BPG Cohn & Wolfe, Mckinsey, Gulfnews
