Infographic: 2022 Key Influencer Marketing Statistics (MENA vs. Global)

Share via:

Influencer marketing in MENA has been growing rapidly in the last few years and is slated to sustain this growth in the coming years. While the influencer marketing market globally is estimated at around $16.4 billion in 2022, the influencer marketing industry in the MENA region is getting up to speed with an estimated $250 million by the end of the year. And what is encouraging about the growth is that almost 50% of marketers in the region have started allocating separate budgets for influencer marketing. This infographic will look at some key influencer marketing statistics for 2022 for the MENA and global markets.

 

Expected E-commerce Sales

MENA – $50 Billion

Global – $1 Trillion

Expected Influencer Marketing Market

MENA – $250 Million

Global – $16.4 Billion

 Expected Budget Allocation

MENA – 49% Marketers

Global – 75% Marketers

Quick Facts: Influencer Marketing in MENA

Key Challenges

55% brands said that their biggest challenge was finding the right influencer

41% said negotiating terms & conditions was a major concern

Payments

94% UAE influencers get paid between $1000 to $5000 per post

94% influencers agree to products or experiences

GCC Market leads the Middle East with the highest demands from brands and the top paid influencers

Lebanon, Egypt, and Morocco influencers are paid less

Performing Platforms

Arabic consumers are highly consuming videos and stories

Instagram rules the influencer marketing game

YouTube is becoming the golden gate for micro-influencers

Facebook is rapidly declining

Social Networks

Instagram

The potential audience that marketers can reach with ads on Instagram

Global – 1.5 Billion

MENA – 63 Million

Facebook

The potential audience that marketers can reach with ads on Facebook is estimated at

Global – 2.11 Billion

MENA – 1.8 Million

Snapchat

Snapchat’s daily active users

Global – 319 Million

MENA – 75 Million

TikTok

TikTok generated $4 billion in ad revenue

Global – $4 Billion

MENA – $50.4 Million

Global Trends Followed by MENA

Videos

Videos will account for 82% of all IP traffic in 2022

Live Shopping

Live shopping revenues are expected to reach $500 billion before 2023

Social Commerce

64% of users have already purchased on social networks in 2021

 

References: Accenture, App Annie, Pinterest, Brightlocal, Cisco, Digimind, Europe Consommateurs, Fevad, Hubspot, Hootsuite, Influencer Marketing Hub, J’ ai Un Pote Dans La Com, Statista, Tiktok for Business, BPG Cohn & Wolfe, Mckinsey, Gulfnews

Share via:

Resources .

  • Blog
  • Case Studies
  • Guides

Getting started is easy .

Explore how our data-led influencer marketing platform, iConnect, can help your brand





    Getting started is easy .

    Explore how our data-led influencer marketing platform, iConnect, can help your brand

    Subscribe to our Newsletter! .

    We’ll send you the best of our blog just once a month. We promise.