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    How Influencers Turned Honor and Instax’s Tech Integration into a Viral Story

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    About

    Honor & Instax .

    HONOR is a global tech innovator renowned for its premium smart devices. Its flagship HONOR Magic7 Pro features advanced AI photography capabilities through the Falcon Camera System.

    Instax, by Fujifilm, specializes in instant printing technology. The Instax mini Link 3 connects directly to smartphones, allowing users to print photos instantly with creative editing options.

    This collaboration pairs HONOR's smartphone photography with Instax's printing technology, enabling seamless photo printing from the Magic7 Pro to the mini Link 3 via Google Fast Pair connectivity.

    Objective.

    To drive awareness and showcase the real-life functionality of the Honor Magic 7 Pro and Instax Mini Link 3 through an influencer-led campaign in the UAE—merging technology and creativity across platforms.

    Key Challenges.

    The campaign tackled key challenges like showcasing the seamless tech integration between two distinct devices, managing occasional software hiccups during live demos, standing out in a crowded tech market, and connecting with a wide-ranging digital audience across platforms.

    Our Approach .

    iConnect teamed up with 10 top UAE influencers to showcase the magic of capturing and printing moments instantly, using real, relatable content across Instagram and TikTok to highlight the seamless link between Honor and Instax.

    10

    LIFESTYLE AND TECH INFLUENCERS

    Results.

    This campaign demonstrated the value of integrated storytelling through influencer voices. It successfully amplified brand awareness, highlighted product innovation, and delivered measurable engagement. Challenges uncovered new opportunities for future optimization and deeper platform integration.

     3M+

    video views

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    • Balasubramaniam

      ArabyAds bridged for us the missing element of converting conversations to conversions with their influencers

      Head - Omni Channel, Landmark Group

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      They know the market very well and are available 24 hours for help, for maintaining and optimising our channels.

      Head of Marketing, LMG - Styli

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      Business Lead, Head Of Strategy, Digitas

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    Getting started is easy .

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      Getting started is easy .

      Explore how our data-led influencer marketing platform, iConnect, can help your brand

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