Oud Milano is launching an exciting influencer marketing campaign centered around the brand’s “Be You” concept, celebrating individuality and self-expression. The campaign will leverage the partnership with celebrity Mai Omar and encourage followers to showcase their unique hobbies and talents through an engaging TikTok challenge.
Drive exceptional online engagement, accelerate TikTok growth, and expand OudMilano’s digital community. Strengthen brand recognition and product awareness among key demographics while building lasting loyalty through authentic storytelling and trusted beauty partnerships.
Navigating a highly competitive beauty landscape, we tackled key challenges, including an underdeveloped TikTok presence, strict account verification requirements, and content consistency across multiple creators. Our strategy ensured seamless cross-platform integration between TikTok and X, maximizing impact while maintaining brand coherence.
Our #BeYou campaign drove engagement and ROI with four key strategies: influencer partnerships, cross-platform amplification, and contests for UGC.
NOTABLE INFLUENCERS
OudMilano #BeYou campaign exceeded industry benchmarks through a strategic influencer approach, technical innovation, and a high-impact partnership with Mai Omar. This enormous success was driven by multiple factors proving the power of influencer marketing in building strong brand engagement.
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Case Study Explore how our data-led influencer marketing platform, iConnect, can help your brand
Explore how our data-led influencer marketing platform, iConnect, can help your brand
