Yves Saint Laurent Beauty embodies liberated style with bold,
iconic creations driven by youthfulness and avant-garde
spirit. Following in Saint Laurent's footsteps, the brand
continues its commitment to women, shaping modernity
without any compromise.
Increase brand visibility for YSL Beauty in KSA & UAE, focusing on Lash Clash Mascara, Eyeshadow palette, and Eyeliner.
Adhering strictly to brand guidelines during script development demanded meticulous attention to detail
Keeping pace with the ever-changing trends on TikTok and Instagram proved to be a continuous challenge
Negotiating with influencers for extra deliverables and usage rights added another layer of complexity
The campaign faced budget constraints and a tight deadline
Engaged 10 beauty creators within budget using existing relationships
Targeted profiles with 3%+ ER and high viewership for maximum reach
Aligned script with brand guidelines and current trends
Boosted content visibility through promotional strategies
Incorporated diverse scenarios for authenticity and relevance
BEAUTY INFLUENCERS ONBOARDED
iConnect attained remarkable success with a TikTok viewership exceeding 8 million, showcasing the campaign's widespread reach and engagement.
Additionally, iConnect forged enduring monthly partnerships with beauty creators, establishing sustained collaborative efforts that contribute to ongoing brand visibility and influence within the beauty community
Reach
Followers
Engagement
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Case Study 
Case Study 
Case Study Explore how our data-led influencer marketing platform, iConnect, can help your brand
Explore how our data-led influencer marketing platform, iConnect, can help your brand
