Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc.
Snapchat Ads is a self-serve advertising platform where you can create ads, launch campaigns, monitor performance, and optimize toward your goals.
Encourage SMEs to invest in Snapchat Ads.
Less awareness among SMEs about Snapchat Ads.
Competitors Ad Policy made it difficult to promote Snapchat Ads on other platforms.
Leverage iConnect's Influencer Discovery tool to find, acquire and manage the most appropriate influencer for the campaign
Took advantage of Eid-al-Adha, an essential season for small businesses, to promote SME businesses through Snapchat Ads.
authentic influencers from tech, business and education sectors were selected from leading social media platforms to promote this campaign.
iConnect successfully raised awareness about Snapchat Ads amongst the SMEs in the MENA market, exceeding both impressions and reach forecast by 200%.
On top of this, the careful selection of well performing influencers resulted in ER% above the industry benchmark and positive perception towards the content.
Views
Followers
Engagement
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Case Study 
Case Study 
Case Study Explore how our data-led influencer marketing platform, iConnect, can help your brand
Explore how our data-led influencer marketing platform, iConnect, can help your brand
