Snapchat is a leading multimedia app known for its innovative features like disappearing messages, Stories, and AR lenses. With over 750 million monthly active users, it is especially popular in the MENA region, making it a powerful platform for brands to engage younger audiences.
The campaign aimed to highlight Snapchat’s unique features, drive user engagement with Ramadan-themed content, enhance its brand perception as innovative and culturally sensitive, and educate users and advertisers on how to use its tools effectively.
The campaign faced challenges like high competition during Ramadan, the need to educate users on Snapchat’s features, balancing cultural relevance with innovation, and selecting influencers who could authentically showcase the platform.
iConnect developed a strategy focusing on influencer selection, multi-platform content (Snapchat Stories, TikTok Videos, Instagram Reels), and tutorial-based educational content. Real-time monitoring ensured continuous optimization for maximum impact.
INFLUENCERS
The campaign successfully positioned Snapchat as a leading platform during Ramadan, achieving its goals through a data-driven influencer strategy. It set a benchmark for future campaigns, proving the value of immersive, educational content during key cultural moments.
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Case Study Explore how our data-led influencer marketing platform, iConnect, can help your brand
Explore how our data-led influencer marketing platform, iConnect, can help your brand
