Maybelline, the top global cosmetic brand in over 120 countries, merges cutting-edge formulations with New York style to provide innovative and accessible beauty solutions for every woman.
Maybelline, the top global cosmetic brand in over 120 countries, merges cutting-edge formulations with New York style to provide innovative and accessible beauty solutions for every woman.
Spark excitement and boost engagement for Maybelline’s Lifter Plump launch through strategic social media trends and influencer collaborations
Successfully targeting specific Saudi regions required strategic adjustments
Crafting compelling content to resonate with Gen-Z demanded a tailored approach
Managing a diverse mix of influencers and KOLs to maintain a unified campaign message
Standing out in a competitive cosmetic landscape through innovative strategies
Highlighted Lifter Plump’s luxury appeal without mentioning the price
Influencers shared stories using the trend, “I had to try this lip plumper after seeing it everywhere
Showcased before-and-after visuals and described the spicy, tingling sensation
Posted regularly in June, particularly before Eid, to boost engagement
Worked with various influencers and KOLs for broad reach and viral impact
KOLS & INFLUENCERS ONBOARDED
The campaign boosted Maybelline’s Lifter Plump launch in Saudi Arabia and UAE, achieving high engagement and visibility. Leveraging TikTok and Instagram trends with diverse influencers made the product stand out in a competitive market.
Engagement
We’ll send you the best of our blog just once a month. We promise.
Case Study 
Case Study 
Case Study Explore how our data-led influencer marketing platform, iConnect, can help your brand
Explore how our data-led influencer marketing platform, iConnect, can help your brand
