Betadine, also referred to as iodopovidone, serves as an antiseptic utilized for pre- and post-surgical skin disinfection. It's employed to disinfect the hands of healthcare providers as well as the skin of the patient. Additionally, it's suitable for treating minor wounds.
This campaign aims to raise awareness of Betadine's Intimate Wash range, empowering women to prioritize vaginal health across UAE, Qatar & Kuwait.
Influencers struggled with taboo topics like feminine hygiene
Navigating comfort levels discussing menstruation & hygiene was challenging
Strict regulations for health product advertising demanded evidence-based claims
Authentic endorsements of health products, brand alignment, and cultural sensitivity were additional critical challenges
iConnect collaborated with trusted KOLs in the UAE, Qatar, and Kuwait, known for women's health expertise
Partnered with HCPs to enhance product value from a medical perspective
Conducted a live Q&A session with Joelle and an HCP to address menstrual hygiene queries
Raised awareness of menstrual hygiene, often overlooked & launched the campaign on Instagram & Snapchat
MEGA INFLUENCERS ONBOARDED
iConnect soared to success, captivating around 9 million viewers on Instagram and Snapchat, illustrating its expansive reach and engagement. Moreover, iConnect cultivated enduring partnerships with wellness creators, fostering ongoing brand visibility and influence in the health community.
Reach
Followers
Engagement
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Case Study 
Case Study 
Case Study Explore how our data-led influencer marketing platform, iConnect, can help your brand
Explore how our data-led influencer marketing platform, iConnect, can help your brand
