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    About

    Prime Video .

    Amazon Prime Video, or simply Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service or as part of Amazon's Prime subscription.

    Objective.

    Unveil iConnect instrumental role in sparking excitement for Amazon Prime Video's extraordinary debut in Egypt!

    Key Challenges.

    Strong competition from Netflix, Shahid, Watch It

    Align the campaign with the release of The Peripheral Series for maximum impact

    Strict 10 days deadline with limited resources

    Introduce the VThru app (drive-through service) and make the directions clear so that the audience will take it into consideration

    Communication to be only in Arabic language

    Our Approach .

    High-quality production to capture market’s attention within a span of 10 days

    Leveraged TikTok & Instagram to maximize the campaign reach

    08

    INFLUENCERS COLLABORATED

    Results.

    iConnect successfully spreaded awareness to launch a new meal “Chicken Habanero”

    1.8M

    Views

    4.9M

    Followers

    2M

    Plays

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    Getting started is easy .

    Explore how our data-led influencer marketing platform, iConnect, can help your brand





      Getting started is easy .

      Explore how our data-led influencer marketing platform, iConnect, can help your brand