Chick-N-Bun is a dine-on, takeaway and delivery fast food restaurant that offers services featuring all types of chicken meals for consumption on or off the premises.
Chick-N-Bun is a dine-on, takeaway and delivery fast food restaurant that offers services featuring all types of chicken meals for consumption on or off the premises.
Awareness campaign to spread the launching of VThru App (drive thru service) and build consideration among the target audience to order from Chick-N-Bun through the app.
Market coverage was restricted to Riyadh only
Onboard micro & macro lifestyle influencers and who are good at storytelling
Budget to be equally distributed between males and females with age group targeting between 18-25 years
Introduce the VThru app (drive-through service) and make the directions clear so that the audience will take it into consideration
Communication to be only in Arabic language
iConnect contacted 7 Riyadh-based TikTok content producers who specialise in storytelling videos
Build creative & engaging material with thorough how-to guides to show users how to use the app
Developed a detailed schedule for breaking down each coverage over the month
Leveraged popular TikTok trends in the ads to increase reach
Extended discount codes assigned to each influencer to boost conversions
INFLUENCERS COLLABORATED
iConnect successfully spreaded Awareness campaign to spread the launching of VThru App (drive thru service) and build consideration among the target audience to order from Chick-N-Bun through the app.
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Case Study Explore how our data-led influencer marketing platform, iConnect, can help your brand
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