P.F. Chang's China Bistro is an American-based casual dining chain known for its Asian fusion cuisine and wok-centric dining experience.
P.F. Chang's China Bistro is an American-based casual dining chain known for its Asian fusion cuisine and wok-centric dining experience.
Strengthen P.F. Chang's brand presence and engagement in Saudi Arabia with a culturally resonant campaign for Saudi National Day.
Collaborating with Chef Hisham for an authentic menu required extensive research
Aligning influencer content with campaign goals was complex
Managing logistics for launches and schedules was intricate
Generating buzz and engagement demanded strategic planning amid competition
Joined forces with Chef Hisham to craft a menu that powerfully fuses Saudi flavors with P.F. Chang's signature style.
Engaged 19 influential voices to authentically amplify the campaign and maximize reach.
Harnessed social media to unveil behind-the-scenes content, driving excitement and engagement.
Created visually stunning dishes that embody Saudi national pride through vibrant colors.
Celebrated Saudi traditions to forge a strong, meaningful connection with the local audience.
NOTABLE INFLUENCERS
The Saudi National Day collaboration significantly boosted foot traffic, as diners flocked to try the exclusive menu. Social media engagement surged on Instagram, TikTok, YouTube, and Snapchat, with posts featuring Chef Hisham and the Saudi-inspired dishes sparking conversations and shares. P.F. Chang's culturally sensitive approach strengthened its reputation in Saudi Arabia and highlighted its commitment to local culture.
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