– The Rapid Growth and Wide Adoption of Influencer Marketing
Influencer marketing poised to hit a $22.2 billion milestone by 2025
67% marketers boost content with the help of Local Influencers
57% of Fashion & Beauty brands engage in influencer marketing
– The Impact and Efficacy of Influencer Marketing
Statistics that Showcase the Effectiveness of Influencer Marketing
80% marketers find influencer marketing Cost-Effective
22% marketers say influencer marketing is the most beneficial method of Attracting New Customers
Stats that Showcase the Undeniable Effectiveness of Influencer Marketing
70% of marketers trust influencers more than traditional celebrities
49% of customers rely on authentic influencer recommendations
Its not only effective, it also delivers incredible ROI…
Influencer marketing campaigns Earn $6.50 for every dollar spent
– Key Dilemmas of Influencer Marketing
Fake social media followers. Meet the dark side of influencer marketing.
50% marketers quoted fake followers as their primary challenge
Wow! This statistic won’t come as much of a surprise then.
84% marketers feel scaling the influencer marketing ROI is a challenge
30% marketers mentioned that reducing time spent on managing influencer campaigns was one of their biggest challenge
61% of marketers believe searching for relevant influencers for their campaign was difficult
Sources: Statista, Markets and Markets, Influencer Marketing Hub, Market Research Future
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