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    About

    McDonald’s .

    McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menu also includes other items like chicken, fish, fruit, and salads.

    Objective.

    Spread awareness to launch a new meal “Chicken Habanero”

    Key Challenges.

    Fair split of budget between Snapchat & TikTok

    Working with influencers only located in central, eastern, northern regions of KSA

    Limited budget for the campaign

    Tight deadline of one week

    Our Approach .

    Collaborated with 9 famous lifestyle content creators with huge audience base in KSA.

    Leveraged popular TikTok trends to deliver ads and maximize reach

    Managed the budgets with fair balance between Snapchat & TikTok + Store Visits & Remote Coverages

    09

    INFLUENCERS COLLABORATED

    Results.

    iConnect successfully spreaded awareness to launch a new meal “Chicken Habanero”

    4.1M

    Views

    9.5M

    Followers

    217K

    Engagement

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    Getting started is easy .

    Explore how our data-led influencer marketing platform, iConnect, can help your brand





      Getting started is easy .

      Explore how our data-led influencer marketing platform, iConnect, can help your brand