About

Snapchat .

Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc.

Snapchat Ads is a self-serve advertising platform where you can create ads, launch campaigns, monitor performance, and optimize toward your goals.

Objective.

Encourage SMEs to invest in Snapchat Ads.

Key Challenges.

Less awareness among SMEs about Snapchat Ads.

Competitors Ad Policy made it difficult to promote Snapchat Ads on other platforms.

Our Approach .

Leverage iConnect's Influencer Discovery tool to find, acquire and manage the most appropriate influencer for the campaign

Took advantage of Eid-al-Adha, an essential season for small businesses, to promote SME businesses through Snapchat Ads.

20

authentic influencers from tech, business and education sectors were selected from leading social media platforms to promote this campaign.

Results.

iConnect successfully raised awareness about Snapchat Ads amongst the SMEs in the MENA market, exceeding both impressions and reach forecast by 200%.

On top of this, the careful selection of well performing influencers resulted in ER% above the industry benchmark and positive perception towards the content.

1.5M

Views

8.6M

Followers

80K

Engagement

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      Getting started is easy .

      Explore how our data-led influencer marketing platform, iConnect, can help your brand

      Subscribe to our Newsletter! .

      We’ll send you the best of our blog just once a month. We promise.