About

McDonald’s .

McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. McDonald's is best known for its hamburgers, cheeseburgers and french fries, although their menu also includes other items like chicken, fish, fruit, and salads.

Objective.

Spread awareness to launch a new meal “Chicken Habanero”

Key Challenges.

Fair split of budget between Snapchat & TikTok

Working with influencers only located in central, eastern, northern regions of KSA

Limited budget for the campaign

Tight deadline of one week

Our Approach .

Collaborated with 9 famous lifestyle content creators with huge audience base in KSA.

Leveraged popular TikTok trends to deliver ads and maximize reach

Managed the budgets with fair balance between Snapchat & TikTok + Store Visits & Remote Coverages

09

INFLUENCERS COLLABORATED

Results.

iConnect successfully spreaded awareness to launch a new meal “Chicken Habanero”

4.1M

Views

9.5M

Followers

217K

Engagement

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Resources .

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Getting started is easy .

Explore how our data-led influencer marketing platform, iConnect, can help your brand





    Getting started is easy .

    Explore how our data-led influencer marketing platform, iConnect, can help your brand

    Subscribe to our Newsletter! .

    We’ll send you the best of our blog just once a month. We promise.