See How iConnect Helped Achieve 8X ROI for MAC Cosmetics in GCC countries

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About

MAC Cosmetics .

Since 1984, M·A·C Cosmetics Has ESTABLISHED ITSELF AS THE ULTIMATE COLOUR AUTHORITY WITH ARTISTRY AT OUR ROOTS, INCLUSION AND DIVERSITY AT OUR CORE, AND A COMMITMENT TO CONSCIOUS BEAUTY AND SOCIAL RESPONSIBILITY AT THE TOP OF OUR MINDS. WITH PRODUCTS SOLD IN OVER 120 COUNTRIES.

Objective.

Achieve 8X ROI for MAC Cosmetics in GCC countries

Key Challenges.

Limited budget for the campaign

Tight deadline of one week

High competition during Black Friday week

The steep deliverable of an 8X increase in ROI

Our Approach .

Onboarded top beauty influencers from 3 GCC countries using the iConnect database Produced high-quality influencer content on Snapchat showcasing MAC cosmetics Created urgency and FOMO in the consumers' minds Focused on discount codes in all advertisements

10X

ROI JUMP

Results.

iConnect successfully Increase brand awareness, app usage and viewership

1.1M

Views

6.9M

Followers

488K

Engagement

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See what our clients have to say about their association with us!

  • Aaryan Kapur

    ArabyAds' data-driven and creative approach is impeccable, especially when it comes to gathering the right industry data and implementing those with your business goals.

    Marketing Manager Health & Beauty, The Beauty Edits

  • Alice Ye

    ArabyAds has helped us to boost our results. They are always working with enthusiasm so if you want to boost your sales, give a chance to ArabyAds.

    Head of E-commerce & TV, Citruss

  • Satrajit Duttagupta

    I would encourage other advertisers to work with ArabyAds. They have a fantastically vibrant and enthusiastic team that makes sure they always deliver the best

    Associate Director-Investments, OMD

  • Balasubramaniam

    ArabyAds bridged for us the missing element of converting conversations to conversions with their influencers

    Head - Omni Channel, Landmark Group

  • Heba Rabie Ali Mohammed

    They know the market very well and are available 24 hours for help, for maintaining and optimising our channels.

    Head of Marketing, LMG - Styli

  • Shaheer Usmani

    Anyone that is breaking into the KSA market, I’d definitely recommend them to work with ArabyAds.

    Head of E-Commerce Marketing & Analytics, Azadea Group

  • Mario Soufia

    Working With ArabyAds has been a fantastic experience in terms of support, planning and getting exactly the outcomes that we want to achieve. If you want to do it right, not just execute, you need a partner like ArabyAds.

    Business Lead, Head Of Strategy, Digitas

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Getting started is easy .

Explore how our data-led influencer marketing platform, iConnect, can help your brand





    Getting started is easy .

    Explore how our data-led influencer marketing platform, iConnect, can help your brand

    Subscribe to our Newsletter! .

    We’ll send you the best of our blog just once a month. We promise.