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    About

    MAC Cosmetics .

    Since 1984, M·A·C Cosmetics Has ESTABLISHED ITSELF AS THE ULTIMATE COLOUR AUTHORITY WITH ARTISTRY AT OUR ROOTS, INCLUSION AND DIVERSITY AT OUR CORE, AND A COMMITMENT TO CONSCIOUS BEAUTY AND SOCIAL RESPONSIBILITY AT THE TOP OF OUR MINDS. WITH PRODUCTS SOLD IN OVER 120 COUNTRIES.

    Objective.

    Achieve 8X ROI for MAC Cosmetics in GCC countries

    Key Challenges.

    Limited budget for the campaign

    Tight deadline of one week

    High competition during Black Friday week

    The steep deliverable of an 8X increase in ROI

    Our Approach .

    Onboarded top beauty influencers from 3 GCC countries using the iConnect database Produced high-quality influencer content on Snapchat showcasing MAC cosmetics Created urgency and FOMO in the consumers' minds Focused on discount codes in all advertisements

    10X

    ROI JUMP

    Results.

    iConnect successfully Increase brand awareness, app usage and viewership

    1.1M

    Views

    6.9M

    Followers

    488K

    Engagement

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    Resources .

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    Getting started is easy .

    Explore how our data-led influencer marketing platform, iConnect, can help your brand





      Getting started is easy .

      Explore how our data-led influencer marketing platform, iConnect, can help your brand