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    • Trends

      The MENA region’s beauty landscape is a vibrant tapestry of diverse standards and practices. In this dynamic milieu, TikTok has emerged as a transformative platform where influencers, colloquially known as ‘Skinfluencers’, wield significant sway over consumer preferences and purchasing decisions.…

      Essential Skincare Advice for TikTokers Delving into Beauty Brands
    • Trends

      In the rapidly evolving landscape of digital marketing, Gen Z brands in the MENA region are increasingly turning to Snapchat as a pivotal platform to engage with their target demographic. With its dynamic features and Gen Z’s inclination towards authentic…

      Snapchat Influencer Marketing Essentials for Gen Z Brands

    Top influencer marketing myths that need to be debunked .

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      Getting started is easy .

      Explore how our data-led influencer marketing platform, iConnect, can help your brand