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      In the rapidly evolving digital landscape of the Middle East and Africa (MEA) region, influencer marketing has emerged as a pivotal and transformative component of brand strategy. As consumers become increasingly discerning and sophisticated in their interactions with brands, the…

      Why Brands Should Prioritize Value-Based Influencer Marketing
    • Trends

      The MENA region’s beauty landscape is a vibrant tapestry of diverse standards and practices. In this dynamic milieu, TikTok has emerged as a transformative platform where influencers, colloquially known as ‘Skinfluencers’, wield significant sway over consumer preferences and purchasing decisions.…

      Essential Skincare Advice for TikTokers Delving into Beauty Brands

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    Explore how our data-led influencer marketing platform, iConnect, can help your brand





      Getting started is easy .

      Explore how our data-led influencer marketing platform, iConnect, can help your brand